The Storytelling Edge: How to Transform Your Business, Stop Screaming Into the Void, and Make People Love You

The Storytelling Edge How to Transform Your Business Stop Screaming Into the Void and Make People Love You A terrific and timely book that makes a compelling case for fundamentally rethinking how your business communicates Recommended Jay Baer founder of Convince Convert and author of Hug Your HatersOnce

  • Title: The Storytelling Edge: How to Transform Your Business, Stop Screaming Into the Void, and Make People Love You
  • Author: Shane Snow
  • ISBN: 9781119483403
  • Page: 493
  • Format: ebook
  • A terrific and timely book that makes a compelling case for fundamentally rethinking how your business communicates Recommended Jay Baer, founder of Convince Convert and author of Hug Your HatersOnce upon a time, storytelling was confused with talking at people Not any Shane and Joe are your narrators in a journey that will transform how you talk to other huA terrific and timely book that makes a compelling case for fundamentally rethinking how your business communicates Recommended Jay Baer, founder of Convince Convert and author of Hug Your HatersOnce upon a time, storytelling was confused with talking at people Not any Shane and Joe are your narrators in a journey that will transform how you talk to other human beings to be believable, relevant, compelling and unforgettable Brian Solis, experience architect, digital anthropologist, best selling authorShane Snow and Joe Lazauskas spend the overwhelming majority of their time thinking, writing, and theorizing about brand storytelling so you don t have to They re smart and they know this topic inside out and sideways Read their book While I can t guarantee you ll rise to Shane and Joe s ridiculously obsessive level, you will be infinitely better prepared to tell your own brand s story Promise Rebecca Lieb, Analyst, Author Advisor The Contently team understands the power of story, and how to craft and spread a great narrative, like no other In an era where brand, design, and mission are a competitive advantage for every business, Contently underscores the importance of stories and how they transform companies and industries Scott Belsky, Entrepreneur, Investor, Author Founder of Behance, bestselling author of Making Ideas Happen I can t think of a better way to illustrate the power of story telling than by telling great stories This book should be required reading not just by those with content in their titles, but by anyone in Marketing AND Sales Then, when you re done, give it to your CEO to read but make sure you get it back, because I guarantee you ll refer to it than once Shawna Dennis, Senior Marketing LeaderNeuroscience, algorithms, illustrations, personal anecdotes and good, old fashioned empathy This entertaining and informative tome journeys to the core of how we communicate and pushes us, as marketers and humans, to do it better, speeding the reader through and leaving us wanting Ann Hynek, VP of global content marketing at Morgan StanleyTransform your business through the power of storytelling.Content strategists Joe Lazauskas and Shane Snow offer an insider s guide to transforming your business and all the relationships that matter to it through the art and science of telling great stories.Smart businesses today understand the need to use stories to better connect with the people they care about But few know how to do it well In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award winning brands to build relationships with millions of advocates and customers.Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content.With The Storytelling Edge you will discover how leaders and workers can craft the powerful stories that not only build brands and engage customers, but also build relationships and make people care in work and in life.

    • [PDF] Download à The Storytelling Edge: How to Transform Your Business, Stop Screaming Into the Void, and Make People Love You | by ✓ Shane Snow
      493 Shane Snow
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      Posted by:Shane Snow
      Published :2020-06-01T14:49:12+00:00

    About "Shane Snow"

    1. Shane Snow

      Shane Snow Is a well-known author, some of his books are a fascination for readers like in the The Storytelling Edge: How to Transform Your Business, Stop Screaming Into the Void, and Make People Love You book, this is one of the most wanted Shane Snow author readers around the world.

    947 thoughts on “The Storytelling Edge: How to Transform Your Business, Stop Screaming Into the Void, and Make People Love You”

    1. It all begins with a story…The Storytelling’s Edge is a refreshing looking into content marketing and the future of the business world. It delves deeply into the importance of having the ability to tell a compelling story to reach your target audience, for your business to succeed. Utilizing their own personal stories, and those of other influential innovators in business, science, journalism and film, Lazauskas and Snow, draw the reader into their narrative making it impossible to put down [...]


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